You know what’s fun? Sitting in a room with the creative love of your life, coming up with something incredibly stupid. What’s even more fun? Making it. And even more fun than that? Seeing other people have a blast with it. Our guiding light through making #PretzelLoveSongs was to give it “the right amount of dumb.” And so many times during this run, I sat back and thought “how is this is my job?!”

Especially when it came back for a second year, and I found myself in a recording studio with Boyz II Men…writing a song about bread.

This campaign will always be a special one to me, bringing in my first Lion.

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