1992. Michael Jordan was everything. And with the launch of what is now Gatorade’s most iconic commercial, Be Like Mike, everyone wanted to be like him. (I can hear you singing it already…) Flash forward 23 years and today’s teens only know of him through archival footage. They weren’t even born when he played. So in what is probably one of the coolest briefs I’ll ever get to touch, we had to get a new generation to “Wannabe, wannabe Like Mike.” (Basically, make the sequel - and we all know how that usually turns out. So, no pressure.)
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